His predecessor, Upex, was responsible for the Freelander 2 design. He was promoted to Design Director when Geoff Upex retired in 2006, and has been responsible for design of all three current Range Rover models. McGovern left Land Rover for Ford in 1999, before returning as Director of Advanced Design in 2004. The Discovery Sport shares several design cues with the larger Discovery Vision concept, though the concept vehicle is closer in size to the Discovery 4 model. The Discovery Sport was styled by Gerry McGovern, who was responsible for the design of the original Freelander model. Exterior 2016 Land Rover Discovery Sport TD4 HSE (Pre-facelift) The new Discovery sub-brand was to feature two models initially, the compact Discovery Sport and the larger Discovery (sold as the LR4 in North America and the Middle East). The sub-brand was to be used in the same way as Range Rover, but on leisure and family orientated models, with Range Rover models focusing on the luxury market segment. The future design direction of the Discovery sub-brand was initially previewed in the form of the Land Rover Discovery Vision concept, shown at the 2014 New York International Auto Show, and it was during the show that Gerry McGovern announced the Land Rover Discovery Sport would be the first new model in the enlarged Discovery family. Although the Freelander model range had been a successful way to enable Land Rover to move into the medium SUV market, the company felt that the Freelander brand was tainted with memories of unreliability, and that the Discovery brand was more prestigious. The Discovery Sport represents the third generation of compact SUV produced by Land Rover and replaced the Freelander. The facelifted model is based on the modified version of the JLR D8/LR-MS platform, that's JLR PTA platform, as used by the Jaguar E-Pace and L551 version of Range Rover Evoque. It is the first Discovery introduced with a unibody structure. The pre-facelift Discovery Sport is based on the JLR D8/LR-MS platform, customised for off-road applications, and is powered by a range of four cylinder petrol and diesel engines. Contrary to its predecessor, the slightly larger car is also available in a seven seat layout. Introduced in late 2014, it replaces the Freelander in a revised Land Rover range of vehicles, with Discovery joining Range Rover as a sub-brand. The Land Rover Discovery Sport (internal code L550) is a compact luxury crossover SUV produced by British automotive company Jaguar Land Rover since 2014, under their Land Rover marque, and since 2017 their best-selling model.
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